If you've ever hired someone to design a logo for you, then you're most likely aware of how time-consuming it can be. You describe your idea to a graphic designer and they make a few drafts but nothing is exactly like what you imagined. So, you spend more time going back and forth until you settle on something that you think is worthy of using for your company.
There are instances in which the whole process goes very smoothly. You hire a graphic designer and they get it right on the first attempt. But there are also cases in which the process goes terribly from the beginning and in the end you have a few different designs you don't want to use. And to make things worse, you've spent a lot of both time and money.
There is a way to cut down on spending money and time while still getting a quality logo, and that's using a text-to-image AI tool like Stable Diffusion XL. Today, I'm going to show you how to create logos in Stable Diffusion with simple prompts even if you don't have any graphic design skills. The only thing you'll need is to do a bit of research on the different types of logos that are commonly used.
How to Write Stable Diffusion Prompts for Logos
If you've never created logos before, I suggest that you take 10-15 minutes to research the different types of logos that are commonly used. Some of the most popular types include pictorial mark, emblem, mascot, and abstract logos. Lettermark logos are also incredibly popular, but you won't get really good results when trying to create them in Stable Diffusion XL.
Once you've finished researching the different types of logos that are commonly used, you should also take some time to learn about the different art styles you can use. Thankfully, I have an article in which I discuss the 32 best art styles for Stable Diffusion. You can check it out if you want to see which styles you can potentially incorporate in your prompts for logos.
One thing that you should always do when making logos in Stable Diffusion XL is use the default 1:1 aspect ratio. If you use any other of the available aspect ratio settings, you may get a design that you won't be able to use. If you use Clipdrop by Stability AI to get access to Stable Diffusion like me, you can make further edits to an image if need be. One of the useful tools available on Clipdrop enables you to easily remove the background from an image.
I have made countless logos with the help of artificial intelligence prior to writing this article. I have even shared some of my creations in an article on Midjourney prompts for logos. You can check it out if this article leaves you seeking more examples for inspiration.
16 Stable Diffusion Prompt Examples for Logos
I have written a few dozen prompts to get 16 examples that I really liked so that I can share them with you today. If you're new to using text-to-image AI tools, I suggest that you start by copying some of my prompts and making small changes to them to see how it affects the generated results. Let's check out the prompt examples I prepared for you today.
prompt #1: pictorial mark logo of a tranquil koi fish pond with the reflection of cherry blossom trees
This is a nice calming design that would probably be best used for spa and wellness centers. I like how these cherry blossom tree branches formed a circle around the koi fish. Overall, this is a better design than I would've expected.
prompt #2: mascot logo of a mischievous chameleon with color-changing abilities
The chameleon is able to adapt to its environment. This kind of reminds me of a particular type of business that can adapt to pretty much any client. In case you haven't figured it out, I'm talking about marketing agencies. I feel like this type of logo would be a perfect fit for a marketing agency.
prompt #3: mascot logo of a courageous Viking warrior, conveying strength and determination
Let's say that you're opening a gym in your neighborhood soon. Or even if you want to start a website that is centered around physical training. You'd need a logo that would convey the attributes needed for someone to feel inspired to work out, such as strength and determination. That's exactly what you get from a logo like this, which I think is great for gyms and training centers.
prompt #4: pictorial mark logo of a retro vinyl record with soundwaves forming a heart
Sometimes, I get an idea for a prompt and when I write it I'm convinced that the AI model won't be able to create what I imagined. That was the case with this prompt. But as soon as I clicked the 'Generate' button, I saw this result and I was blown away. It's exactly how I wanted it to look. This logo would be a great fit for a vinyl record store.
prompt #5: abstract mark logo of a stylized tornado with vibrant swirls
This is an abstract logo design that could potentially be used for a lot of different businesses. In my opinion, it's best to use a design like this for software products. Of course, if it makes sense to use it for a brand of yours that's in a completely different industry, you should do it.
prompt #6: emblem logo of a vintage globe surrounded by celestial elements, symbolizing exploration and the universe
This is a logo design that I personally would use either for a travel agency or a souvenir shop. This is pretty much an old-school design that would have to be refined in order for it to serve as a good logo. Ideally, you'd want to use something like this as concept art that you would give to a professional graphic designer to refine.
prompt #7: mascot logo of a playful yeti wearing sunglasses and holding an ice cream cone
It goes without saying that this logo would be a great fit for an ice cream shop. I'm just randomly coming up with these ideas. It's much easier to create a good logo when you already know what business you're making it for. Anyways, this yeti still looks like a fun character.
prompt #8: pictorial mark logo of a retro boombox with vibrant soundwaves, conveying nostalgia and the joy of music
I had this idea of turning a retro boombox into a logo. There is a lot going on in this design, but it's still visually appealing. If I had to find a good fit for a logo like this, I guess it would be good for a hip-hop music event.
prompt #9: mascot logo of a mischievous raccoon wearing a detective's hat and magnifying glass
You can go through most of my articles with prompt examples where I created fictional characters, and you'll see a raccoon in nearly all of them. I don't know why, but there is something so cute about making characters based on raccoons. This is a logo that I think would work great if you have a board game store.
prompt #10: abstract mark logo of a glowing lightbulb with roots extending into the ground
This is a logo that would be a great fit if you're in the renewable energy industry. It doesn't even have to be for a company. It can be for a green initiative meant to educate people about green energy.
prompt #11: emblem logo of a vintage film reel with intricate film strips forming a city skyline
This is something that I could see an indie film studio or a small film festival using. I like the vintage aesthetic featured in the design. I want to take this example to reiterate how important it is to keep your prompts as concise as possible when you're making logos in text-to-image AI tools.
prompt #12: pictorial mark logo of a stylized quill pen merging with a rocket, representing the fusion of writing and innovation
Writers are needed in every single industry. They help relay important information to a wide audience in a way that anybody can understand. Since I mentioned in my prompt that this design should represent a fusion of writing and innovation, I believe this logo would be a great fit for a tech writing agency.
prompt #13: pictorial mark logo of a mythical phoenix emerging from a classic book
Book publishers should opt for an interesting logo like this if they want to attract attention. I think this is particularly the case for publishers that focus on books in the fantasy genre.
prompt #14: abstract mark logo of a complex circuit board weaving into the shape of a brain
Since I've spent months writing different articles about tools in the AI industry, it's only right that I create at least one logo design that revolves around the concept of artificial intelligence. Although I think this is a great design, I feel like it takes a special type of company to use a logo like this for their brand. In most cases, people would search for a simpler design.
prompt #15: emblem logo of an antique anchor with nautical elements
I believe that this is excellent concept art that could be made a lot better with the help of a professional graphic designer. There are many interesting elements and intricate details that could be included in this design. I think that a logo like this would be best used for a maritime museum.
prompt #16: emblem logo of a majestic griffin, a mythical creature, representing power and protection
I think that a security company could use a logo like this to represent power and protection. This emblem could even be featured on the uniforms made by the company for its employees. However, one thing that could potentially make this design a bit better is if it was simplified a bit.
Final Thoughts
One of the strategies that I believe are incredibly effective when you're creating logos using any text-to-image AI tool is to keep your prompts very short. Adding even a tiny unnecessary detail can "confuse" the AI model and negatively impact the logo design.
When you're creating a logo, you want a simple, memorable design. That's why in this case, your prompt should usually consist only of a brief description of the design. It's better to leave out details and let the AI model randomize them through different designs.
Although I made some great logos today, I want to be clear that I'm not saying that these are finished designs. If you really like a logo you made with the help of artificial intelligence, you're free to use it. But what I think would be a better approach is to use the generated images as drafts that you'll send to graphic designers.
Giving graphic designers a clear example of what you're looking for will help them do a better job of creating the logo that'll be perfect for your brand.
